Malta, 28th March 2024 – PolarLotto, a top lotto betting service provider in Sweden, has partnered with Fast Track, a leading CRM solutions provider for the iGaming industry. This collaboration aims to expand PolarLotto’s offerings from offline to online, providing Swedish players with the opportunity to participate in the world’s biggest lotteries in a safe and responsible manner.
PolarLotto is committed to transparent and ethical gaming practices, with a strong emphasis on player safety and responsible gambling. By joining forces with Fast Track, PolarLotto plans to utilize cutting-edge technology to transition from a traditional to an online business model, ensuring a seamless and engaging experience for its customers.
Benjamin Burstein, CEO of PolarLotto, expressed excitement about the partnership, stating, “We are thrilled to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we enter the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalized experiences will enable us to better serve our players and achieve our business objectives.”
Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model. Singularity utilizes AI and machine learning to deliver tailored content to players at the right time and through the most effective channels. Simon Lidzén, CEO and co-founder of Fast Track, stated, “We are excited to partner with PolarLotto and support their online expansion. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximize their online presence and engagement.”
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