Hungarian Lottery Launches New Online Betting Platform Powered by OddsMatrix
The Hungarian national lottery company, Szerencsejáték Privately Held Company Limited (SZRT), has recently launched its new online sportsbook and platform services, powered by OddsMatrix. This partnership allows residents of Hungary to enjoy 21st century digital betting experiences in a safe and responsible manner.
EveryMatrix, the gaming software solutions provider, was awarded the public tender in January 2023 to provide SZRT with advanced digital sports betting software and services for its online brand, TippmixPro. This multi-year agreement was the result of a 15-month competitive procurement process that involved over 25 bidders.
SZRT, a member of the World Lottery Association (WLA) and the leading sports betting operator in Hungary, will now offer its customers a range of exciting features through the new OddsMatrix-powered sportsbook. These include Cash Out, Bet Builder, Stake-Back Special promotions, and more.
The integration of the new platform was a complex process that involved multiple teams from EveryMatrix, including GamMatrix, the platform unit. GamMatrix developed a range of project-critical operational and safer gambling features to meet SZRT’s specific requirements and regulatory standards.
In addition to the advanced features, SZRT will also benefit from the expertise of EveryMatrix’s trading, product, and account management teams, as well as its PartnerMatrix affiliate system.
The new sportsbook prioritizes responsible gambling and offers a user-friendly experience across various platforms, including desktop, mobile web browsers, and native Android and iOS apps. It also features industry-leading market uptime, an AI-driven content concierge, and a promotions engine designed to enhance player retention and reactivation.
EveryMatrix received the WLA Safer Gambling Certification in September 2023, further highlighting its commitment to responsible gambling practices.
Ebbe Groes, CEO of EveryMatrix, expressed excitement about the partnership with SZRT and their shared vision for ongoing innovation. He emphasized the company’s dedication to creating groundbreaking products and setting the benchmark for sports betting excellence.
Andrea Mager, President and CEO of Szerencsejáték Privately Held Company Limited, spoke highly of the collaboration with EveryMatrix and the launch of the new platform. She highlighted the broader range of sports betting opportunities now available to players while maintaining a focus on responsible gaming principles.
In conclusion, the launch of the new online betting platform by SZRT marks an important milestone for the company and its customers. With EveryMatrix’s advanced software solutions and expertise, SZRT aims to provide a world-class online sports betting experience for years to come.
Related: Hungarian lottery, online sports betting, digital betting experiences, responsible gambling