Future Anthem and Betsson Group Partner to Enhance Player Experiences
Future Anthem, an AI and data science company, has announced a new partnership with Betsson Group. The collaboration aims to offer a more personalized and sustainable gaming experience for Betsson’s global player base.
Using Future Anthem’s Amplifier AI technology, Betsson Group will be able to provide 1-to-1 personalization for each player, as well as enhance risk monitoring for responsible gaming. This integration ensures that every casino session is closely monitored and tailored to the individual player’s preferences.
Betsson Group is known for its high-quality content offering and commitment to player safety. The company has built a strong reputation as a top choice for players worldwide. Jan Chircop, Head of Gaming Projects at Betsson Group, expressed excitement about the partnership and how it will enhance the overall gaming experience for their players.
Eduards Jakubovs, Head of Responsible Gaming at Betsson Group, highlighted the importance of customer protection in the online casino betting industry. The partnership with Future Anthem will enhance customer protection through real-time personalized risk scoring. This will work alongside Betsson’s own Prediction Model to ensure the highest level of player safety.
One significant aspect of this partnership is Betsson’s focus on responding to key touchpoints in the player journey. By leveraging Future Anthem’s Amplifier AI, Betsson will be able to quickly deploy personalized modules during critical moments, improving their ability to cater to each player’s needs.
The partnership will be rolled out gradually across Betsson’s global brands and jurisdictions in the coming months, promising an unprecedented level of personalization and sustainability for their players.
Leigh Nissim, Founder and CEO of Future Anthem, expressed excitement about working with Betsson and their commitment to personalization. He believes that the partnership will bring out the best in their AI technologies and contribute to an enhanced gaming experience for players.
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