G2 Esports Appoints Esports Veteran Henning Christiansson as Commercial Director
G2 Esports, one of the world’s leading entertainment and esports brands, is excited to announce the appointment of Henning Christiansson as its Commercial Director. This addition to the leadership team signifies a new era in G2’s strategic growth and emphasizes its commitment to fortifying its commercial success.
With the continued expansion of the organization, G2 recognizes the need for strong leaders who can guide all internal departments while preserving and strengthening the existing culture. Henning, alongside the newly appointed Director of Esports, Julius Ylänne, will lead G2’s commercial efforts to drive growth and diversify revenues. G2 already boasts long-term partnerships with renowned brands such as Red Bull, Ralph Lauren, Mastercard, and Jägermeister.
Strengthening the Leadership Team for Global Expansion
The esports industry has experienced rapid growth in recent years, with the market expected to reach $4.3 billion in 2024. G2 Esports has witnessed significant commercial growth and global expansion over the past five years, solidifying its position as a dominant force in Europe across various leagues, including League of Legends and Counter-Strike 2.
The introduction of a Director level, below the C-suite, reinforces G2’s leadership team and provides enhanced support to department heads, leads, and managers worldwide. In the coming months, G2 plans to further strengthen its leadership team by adding a Finance Director and a Marketing Director, both driven by the shared goal of achieving greatness and making a lasting impact beyond G2 Esports.
In addition to its European stronghold, G2 Esports continues to expand its presence in other regions. The organization fields top-performing rosters in North America for games like Rocket League, Call of Duty (Minnesota RØKKR), and VALORANT. In the Asian markets, G2 Esports is represented by G2 Blacklist in Wild Rift (Philippines) and G2.iG in Dota 2 (China).
The Experience and Expertise of Henning Christiansson
Hailing from a gaming technology and esports background, Henning Christiansson brings a wealth of experience in managing partnerships. Prior to joining G2, Henning served as the Global Commercial Manager for Esports & Pro Series at Logitech G, where he developed and nurtured strategic partnerships. He also held positions at DreamHack – ESL Faceit Group and SteelSeries, further cultivating his expertise in marketing and agency management.
Henning’s appointment as Commercial Director at G2 Esports reflects the organization’s commitment to making smart, sustainable decisions that drive long-term growth and diversification of revenue streams. G2 is renowned for its ability to engage and entertain a diverse audience, regardless of its teams’ performance. With Henning on board, G2 aims to fortify its commercial success and raise the bar even higher with trusted partners by their side.
Sabrina Ratih, Chief Operating Officer at G2 Esports, expressed excitement about Henning’s arrival, stating that it strengthens the leadership team and injects a fresh perspective into their commercial endeavors. She emphasized G2’s dedication to strategic growth, mentorship, and support for its staff, with Henning playing a vital role in this process.
Henning Christiansson himself shared his enthusiasm for joining G2, acknowledging the organization’s unique appeal to brands and partners due to its ability to engage and entertain a vast esports audience. He expressed his excitement to be part of an ambitious and creative team that constantly strives for excellence and is determined to fortify G2’s commercial success.
