Checkd Media’s Growth Driven by Performance Marketing Quarterly Results

By Saloni Sehmi 68 Views

Quarterly Results Drive Growth for Checkd Media

Technology-led sports betting specialist Checkd Group has reported significant improvements in performance from one quarter to the next. Checkd Media, the group’s content and marketing arm, has utilized its resources and expertise to achieve remarkable results.

In Q2 of November 2023 to January 2024, Checkd Media experienced notable growth across various key performance indicators (KPIs).

The organic search offering saw a 207.10% increase in organic conversions compared to the previous quarter. Organic users rose by 86.57%. Monthly users have now exceeded 250k for the first time. Revenue from organic search increased by 106.06%.

Paid media accounts grew by 204%. Total revenue increased by 114%. New followers generated increased by 319%.

Checkd’s social media team celebrated a 52% rise in followers and a 122% increase in CPA. Accounts and stakes also grew by 111% and 53% respectively.

These improvements demonstrate Checkd’s commitment to enhancing performance across its key sites in the UK and North America.

Checkd Media continues its strong start to 2024 after a record-breaking financial year that resulted in a collective increase of 250,000 followers for its primary brands, Footy Accumulators and FlashPicks.

Alex Beecham, Managing Director at Checkd Media, said: “Since the end of 2023, Checkd has taken a renewed approach to performance marketing channels by bringing in new strategic senior appointments. We are now seeing the beginning of this strategy across organic search, paid media, and social media, with some of our best-ever results. Record monthly traffic and conversions are being driven to Checkd’s brands and partnered bookmakers. We are confident that these results are just the start of an impressive 2024, building momentum ahead of major events like Cheltenham and the Euros.”

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