BetMakers to Acquire RACELAB’s Assets and Expand Racing Wagering Products
BetMakers, a prominent player in the racing wagering industry, has announced its plan to acquire assets from RACELAB Pty Ltd (RACELAB Global). This strategic move is set to bolster the BetMakers ecosystem by incorporating advanced race form, preview, and statistics technology, as well as proprietary fixed odds pricing technology and associated algorithms.
The acquisition not only strengthens BetMakers’ offerings but also opens doors for expansion into the harness and greyhound form and preview racing sectors, attracting a wider customer base. Additionally, this deal establishes a valuable partnership between BetMakers and Sports Information Services Limited (SIS), a global racing rights holder, to collaborate on designing and delivering innovative products and services for their global clientele.
Celebrating this exciting development, BetMakers CEO Jake Henson expressed his enthusiasm, stating, “We are very pleased to secure this unique set of assets that hold tremendous potential for BetMakers. We have acquired market-leading technology that further broadens the capabilities of BetMakers’ racing ecosystem, providing benefits to both wagering operators and rights holders worldwide. Furthermore, integrating the RACELAB operations into our existing global infrastructure will generate new revenue streams and contribute to the strategic vision of our ProFORM and ODDS ENGINE technologies.”
With the addition of ProFORM premium informatics and enhanced content, BetMakers is building a comprehensive ecosystem that encompasses critical services like Race Day Controls, Form, Pricing, Trading, Tote, and Streaming. This integration serves as a significant milestone, as BetMakers gains the ability to distribute this new product to its expansive global customer base.
The introduction of ODDS ENGINE also significantly enhances BetMakers’ pricing and trading capability and tools. By improving the accuracy of betting markets and introducing innovative wagering products, BetMakers aims to create a more engaging and dynamic betting experience for its customers.
Looking Ahead
The acquisition of RACELAB’s assets positions BetMakers as a major player in the racing wagering industry. With a diverse range of advanced technologies and strategic partnerships, BetMakers is well-equipped to drive revenue and earnings growth, not only in the immediate future but also in the years to come. This move underscores BetMakers’ commitment to delivering exceptional value to its customers and continuously pushing the boundaries of racing wagering innovation.
