Unveiling Success in iGaming: An Interview with Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook

Strategies for Success in the iGaming Industry

SOFTSWISS, a prominent player in the iGaming industry, shares its top three success strategies for betting operators in today’s competitive market.

Diversify Your Offerings

Instead of just focusing on football, operators should explore low-season sports like basketball and Australian football. SOFTSWISS supports its partners with comprehensive reports on diverse sports events, helping to mitigate risks effectively.

Priority on Live and Imminent Events

Operators should increase their betting volume by prioritizing live and imminent events, as they tend to attract higher stakes. Providing a user-friendly platform with live broadcasting capabilities is essential to facilitate a seamless betting experience. Promoting the placement of parlay or combo bets can also enhance revenue.

Engage Your Players

Player engagement is crucial in the iGaming industry. SOFTSWISS offers a diverse array of engagement tools, including exclusive bonuses and jackpots. The key is to find the right balance between bonuses and odds to reward players judiciously without excess.

Leveraging Technological Advancements

SOFTSWISS leverages artificial intelligence (AI) to personalize content within the Sportsbook. This includes tailoring event displays according to individual player preferences and gathering real-time data on player activity. The use of AI enhances the overall gaming experience and increases user engagement.

SOFTSWISS assists betting operators in navigating the complex regulatory landscape by offering high-quality products that adhere to international standards. They closely monitor gambling regulation news and provide expertise to partners. Selecting an experienced partner with high-quality software can streamline the legal aspects of the business.

Enhancing Customer Engagement and Loyalty

SOFTSWISS offers unique bonuses, such as the Hunting and Lootbox Bonus, Hunting Tournaments, and Freebet Booster, to enhance player engagement. Tailoring bonuses to match individual betting activity is crucial. They also provide engaging systems like the SOFTSWISS Jackpot Aggregator, which offers different jackpot types to capture the interest of diverse players.

Main Objectives for SiGMA Europe

SOFTSWISS aims to forge connections with existing and potential partners at SiGMA Europe. Their theme for the event focuses on the tenacity and resilience of iGaming businesses. Their comprehensive suite of solutions provides the foundation for success in the iGaming landscape.

Keywords: iGaming, betting operators, success strategies, diversify offerings, low-season sports, live betting, player engagement, artificial intelligence, regulatory landscape, customer engagement, SiGMA Europe.

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